Many customers have asked this question : Why should I have an Online Jewelry Store?

Everytime, the answers have been different for different customers depending on their problems. It would be a good idea to list all of those benefits together, at a single place. I have classified them into 3 categories:

1. Investment
2. Inventory
3. Availability

1. Investment: For any business, there are 2 major investments: Time & Cost. How much time you have to spend to get it to market & how much money would you put in.

Saving Costs:
When you speak of running a Jewelry business, we are talking about the most precious metals in the world i.e. Gold, Silver, Platinum, Diamonds & many others. If you are setting up a physical store, you would need anywhere between $100K to $150K to purchase all the inventory, a store & other stuff. That is huge! The alternative is to open an Online Jewelry Store instead of a physical one. You would wonder how does that save costs? Well, you don’t need the huge inventory. The main reason for procuring inventory is that you should have something to show to your customers when they come to your store. Incase of an Online jewelry store, you have all the inventory to show to the customer, but not physical, it’s virtual, it’s online. So the figure of $100K to $150K comes down to around $5K or around that mark or even less in some cases if you go for a SAAS based jewelry store.

Saving Time:
This is for the jewelry store owner as well as the consumer. For the store owner, getting an online jewelry store up & running takes far lesser time than a physical store. For a physical store, it would take anywhere between 3 to 6 months for you to purchase all your inventory & setup your store. For Online Jewelry Store, it would take anywhere between 1 to 3 months, ofcourse with far lesser costs.

For the consumer, he or she does not really have to go to the jewelry store to purchase jewelry. Any jewelry can be purchased online without having to struggle to find out time to visit the store. It empowers the customers to purchase beautiful rings, necklaces, etc. from the comfort of their home or office in minutes.

2. Inventory: We talked about purchasing your inventory in point 1 if you are setting up a physical store. It’s not just the cost, it’s more than that.

Range of Inventory:
In case of a physical store, when you purchase your Jewelry Inventory once, it does not mean you are never going to have to purchase it again. It’s a continuous process. And that too has a limit. You can purchase only a few 100 items when you talk of a budget of $100K to $150K. In case of an online jewelry store, there is no ‘number’ attached to your inventory. What I mean to say is you can have an inventory that can comprise of 1000s of jewelry items & 1000s of diamonds to showcase to your customers. And on top of all this, it allows you to showcase your jewelry in a very nice way with the help of high resolution images & videos.

Physical Catalog:
In case of an physical store, you also need to have a physical catalog & update it everytime you have new designs. It is a tedious process, isn’t it? In an online jewelry store, you simply need to add the new items to your portfolio of your online store & it is out to the world.

3. Availability & Market:

Global Reach

You can sell product to anyone in any country worldwide. That’s the power of having an online jewelry store. Your market expands exponentially by just putting your store online. You can’t have that leverage with a physical store.

Open 24/7

The store is open 24 hours, 7 days/week, 365 days/year. Imagine having to do that with a physical store. When would you take your christmas or diwali vacation?

4. Others

There are many other benefits of having your store online. They just don’t end. Some of them are:

- Better Customer Service
- No employees
- Wide range of choices
- Affordable prices
And it just goes on & on.

Unable to take a call yet? Worried about who will develop this online store for you? That’s what Bigg Stock provides. We build the perfect online jewelry store for your business. Take a look at what we have to offer & you will be surprised to see how easy we have made it for you to build your online store.