Announcement of Corporate Logo Change
It happened many times. We used to take a look at our logo design and it didn’t seem to have the same oomph that it did a couple of years ago. Maybe it was a great logo design idea at the time, but now it’s looking a little tired. Or maybe it was created under a time (or budget) crunch that precluded a complete or thorough work up. It wasn’t an easy decision to make whether to change the logo in mid-stride, but we decided to go ahead & give it a shot.
- The new Logo
The new logo comprises of our company name plus an electric light bulb with the ‘S’ being rotated & depicted at the centre of the bulb as a filament. The symbol of an electric light bulb emphasizes what we do really well – ‘Empowering your business’. Thus we have designed it into the middle letter of the brand ‘S’, without losing the clarity of the brand name. Usage of lower case gives legibility and less imposing apart from a friendlier approach. Our job doesn’t stop at just developing a solution for you & moving out. Our job is not over till we have made sure that you are completely satisfied with what you’ve got. Our commitment to our customers is reinforced through this new logo. In short, we have captured in our logo, all that we are striving to achieve. - The Promise
Bright, innovative ideas & solutions, that is what we promise to offer. With the new logo and the capabilities we have built, we are today offering new customer experience in fulfillment of their dreams and aspirations. The 3 promises we deliver today along with our new logo are:a) Value for Money – Our product and services would have great value appeal to our customers and its value will transcend the price to provide higher customer satisfaction.
b) In all our product offerings we will use technology and process to deliver within a committed time. If the time line is missed or if you stand unsatisfied at the end of everything, there will be a commitment to compensate through refund of fees.
c) We are committed to transparency in all our offerings. Product and pricing will be spelt out in clear terms and there will be no opaqueness.
We would love to hear your first reactions.